If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. Your newsletter gives you the chance to write as one person to another person with an authentic, warm connection. It’s about them and their desire to know what’s going on, not necessarily for you to ask for money, ask them to buy a ticket to your event, and ask them to volunteer (which is too many asks at once!). Invite donors’ feedback to establish 2-way communication (courtesy).īasically, your email newsletter is there to keep the lines of communication open and to meet the donor’s need to feel good about your nonprofit.Make the donor feel good about supporting your mission and even feel like they’re part of the family (connection).Stay in touch with donors to create regular communications (consistency).
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